ABE Level 3
Award in Digital Marketing Essentials for Small Businesses
Association of Business Executives
Why study Digital Marketing Essentials for Small Businesses?
This course is ideal if you are thinking about setting up a small business or if you are already running such a venture. You will create a digital marketing plan designed to improve the business’s performance. In so doing, you will also develop transferrable skills which are valued by employers.
Qualification structure: A single unit qualification comprised of the following five Elements:
Element 1 Introduction to the digital world for small businesses
Element 2 How to create the infrastructure for successful Small-Medium Enterprises (SMEs)
Element 3 Using digital and online tools to communicate and generate revenues
Element 4 How to develop and maintain an online presence
Element 5 Creating a digital marketing plan for a small business
How will students be assessed?
The qualification will be assessed by a 1,500-word assignment set by ABE
What will I learn?
On completing this programme, you will be able to:
- Explain the terminology, benefits, risks and other considerations of using digital and online tools and techniques
- Outline the practical aspects of creating the infrastructure for digital and online tools
- Identify potential legal and contractual considerations
- Demonstrate how digital and online tools can be used to engage with customer, prospects and the market
- Suggest how digital and online tools can be used to generate revenues for the business
- Create an online profile for a business and potential points of differentiation
- Explain the importance of customer behaviour in an online context
- Develop a creative digital marketing plan for a small business Your learning will be supported by a specially written study guide and access to the ABE members’ portal
More Details
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